OUR STORY

Before Vault Urban, my life was a clash of lifestyles. As an IT consultant, I navigated corporate corridors, advising on customer experience and digital transformations. Outside of work, I’m a mum who loves skateboarding and surfing, practically living in activewear.

Transitioning to restrictive workwear was a daily struggle. Stiff fabrics, restrictive fits, and a never-ending pile of ironing made me long for the comfort of my activewear even in the meeting room.

One frustrating weekend, it hit me: why couldn't workwear be as comfortable and low-maintenance as activewear? This was the beginning of Vault Urban.

With my co-founder Liza, we researched activewear fabrics to create bold, edgy, and flattering workwear. Vault Urban pieces are machine washable, require minimal ironing, and empower women to look and feel their best, whether in a meeting, catching a flight, or at a casual gathering.

At Vault Urban, we believe comfort equals confidence. When you're comfortable, you’re unstoppable.

IRINA ASHDOWN, Founder

As a full-time content creator and fashion blogger, I've learned how crucial it is to feel comfortable and confident in the clothes you wear. Juggling the roles of a mum, fashion blogger, content creator, and now a clothing brand founder means my schedule is always hectic and full of travel.

I value versatile clothes that transition seamlessly from a PR event to an investor meeting to a school pick-up. Vault Urban embodies everything I value in fashion: versatility for the meeting room, the ability to be styled more casually, low-maintenance fabrics for frequent travel, and ultimately, flattering and empowering comfort that allows women to feel free and succeed in their day-to-day lives.

Vault Urban is about more than just clothes—it's about designing pieces that keep up with our busy, multifaceted lives while ensuring we always feel our best.

LIZA KAZAKOVA, Founder